In a world filled with shiny distractions, a million celebrity brands and here-today-gone-tomorrow TikTok crazes, Tullamore D.E.W. is a reliably great whiskey with community values at its core. While working at Quaker City Mercantile, I was one of the designers responsible for implementing the new brand identity through bold out of home placements, brand partnerships, dynamic digital and social designs, point of sale items, and more. See gallery below.
Creative Direction: Ron Pushkar and Christian Stewart, Quaker City Mercantile.
*All pieces created during my time at Quaker City Mercantile for Guinness. I do not own the rights to these images.
