Brand identity for a fictitious brewery called A&R Brewing, which specializes in making craft beers that are named after classic rock songs. Having an infatuation for vinyl records and music from the 60’s & 70’s, it has been the subject of some previous projects but not to this degree. I love collecting vinyl and going to record stores; flipping through stacks of records, looking at all the album cover art and typography used throughout the different genres of music being produced at the time. I feel the design principles found on those vinyl records mirror what is found in the designs of contemporary craft breweries. That is why I combined the two in an effort to create designs for some of my favorite classic rock songs in the form of craft beer labels, packaging, etc.
